THE DAY ONE HERO PROGRAM
At Day One, we believe real heroes don’t ask for recognition—they earn it through unwavering commitment, day after day. The Day One Hero Program exists to give something back to those who serve our communities with discipline, courage, and care.
This initiative is our way of saying thank you to frontline and support heroes—emergency services, first responders, nurses, doctors, SES personnel, volunteers, defence force members (currently serving & veterans), and reservists.
As a token of our appreciation, we’re proud to offer 15% off the entire Day One range to those who dedicate their lives to helping others.
HOW IT WORKS
UPLOAD CREDENTIALS
Using the form below, submit a photo of your valid service ID or relevant credentials (you can blur sensitive details).
SERVICE EMAIL
Alternatively, sign up using your official .gov.au, .mail.au or other relevant service email address.
CLAIM YOUR 15% DISCOUNT
Once approved, you'll receive an email to confirm your account. After confirmation, your discount will be applied to all orders.
REGISTER FOR YOUR DISCOUNT:
WHO IS ELIGIBLE?
Your Questions, Answered
What is the Day One Collective?
The Day One Collective is our ambassador program for people who live the Day One mindset: effort over excuses, discipline over shortcuts. Whether you’re an athlete or just someone who demands more from themselves, this is your chance to represent products built for progress—while earning rewards along the way.
How do I join the Collective?
Start by applying through the “Apply Now” button on the Collective page. Once reviewed and accepted, you’ll receive a welcome email with your discount codes, referral link, and next steps.
How do I earn commission?
You’ll receive a unique referral link and a 10% discount code for your community. Anytime someone makes a purchase using your link or code, you earn a percentage of that sale—starting at 5% and increasing as you level up.
How do I level up in the program?
Progress is earned, not given. To level up:
Engage consistently (share content, use your code)
Drive referrals (sales using your link or code)
Stay active in the Collective community
Your impact and commitment unlock access to the next tier—and more perks.
When and how do I get paid?
Commissions are tracked monthly and paid out at regular intervals via your preferred payout method. Full details are provided upon acceptance, and our team is always here to help you get set up.
Who can join the Collective?
If you live by integrity, hustle hard, and believe in representing products that truly deliver—this is for you. We welcome athletes, trainers, content creators, parents, shift workers, and everyday high performers alike. Greatness isn’t a title—it’s a mindset.
What do I get as a member?
It depends on your level, but all members get:
A personal discount (15–25%)
A discount code for others to use
Commission on all referred sales
Access to our private Tribe FB group
Perks like free product, exclusive apparel, and priority launch access as you level up
What makes this different from other affiliate programs?
This isn’t about pushing product—it’s about representing standards. No pyramid schemes. No inflated hype. Just real people, real results, and a community that respects effort. At Day One, quality is non-negotiable—and so is the integrity of those who represent us.
